India's Modern Botanical Relief & Recovery Brand
Bengaluru-based, plant-based products for the everyday things that quietly wear us down — poor sleep, stress, body pain, migraines, tired legs and uncomfortable skin.
Built by founders. Grounded in Ayurveda. Designed for modern Indian homes.
WHY WE STARTED
Why is everyday discomfort so common, yet a natural solution you can actually trust so hard to find?
So they ignore it, reach for a harsh quick fix, or get lost in a shelf of generic wellness products that all promise everything.
WHERE WE'RE BASED
Built in Bengaluru. Made for India.
India has always known oils, herbs, aromas and massage. But tradition alone isn't enough for how people live now.
From Bengaluru, we're building a wellness brand that pairs that botanical knowledge with modern product thinking — products that are easy to understand, easy to use, beautifully made and safe to reach for every day.
✓ Rooted in Indian wellness
✓ Built like a modern product
✓ Designed for real routines
Meet the Founders
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Karan Jain Founder & CEO, Puretive
Karan Jain is the Founder & CEO of Puretive and Huedlife Private Limited. With over 16 years of experience across branding, marketing, consumer behaviour, and business building, he leads the brand’s strategy, growth, product positioning, and customer experience. Recognised by ET Edge 40 Under 40, Karan is focused on building Puretive as a modern Indian wellness brand for everyday concerns across pain, recovery, sleep, and skin.
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Trishla Jain Co-Founder, Puretive
Trishla Jain is the Co-Founder of Puretive and a certified herbalist and cosmetologist. She leads the brand’s product thinking, formulation direction, and natural wellness approach. As part of the NSRCEL IIM Bangalore Women Startup Program 2025, Trishla brings a strong understanding of herbs, skin, self-care, and everyday wellness needs, helping Puretive create practical, botanical products for Indian households.
A NOTE FROM US
Why This Is Personal
We didn't build Puretive because wellness was trending. We built it because of how many people we saw quietly managing on their own — someone who can't switch off at night, someone working through pain, someone who's ignored their skin for months, someone home with heavy legs and no brand they trust.
Puretive is our attempt to earn that trust. Natural, but not outdated. Premium, but not intimidating. Credible, but not complicated. Indian, but modern.
For us, wellness isn't big promises. It's small routines that help people feel a little better every day.
— Karan & Trishla Jain
Founders, Puretive
WHAT WE MAKE
One Brand. Many Everyday Rituals.
Puretive focuses on relief and recovery — the concerns people live with daily.
20+ products across sleep, stress, pain, migraine, skin comfort, leg care and recovery.
RECOGNISED, SUPPORTED & INCUBATED
Backed by India's Best Startup Ecosystems
A founder-led brand built on research, entrepreneurship programs and long-term trust — not just claims.
QUALITY & SAFETY
Certified at Every Step
Puretive focuses on relief and recovery — the concerns people live with daily.
OUR RESPONSIBILITY
For every gram of plastic our packaging uses, an equal amount is recovered and recycled from the environment through our verified plastic-neutral partnership — so what you buy doesn't add to the problem.
Natural wellness should extend beyond the bottle. We keep working to reduce, recover and rethink the materials we use.
IN THE PRESS
Media Releases & Showcases
Puretive's story, founders and products featured across leading Indian media.
CUSTOMER TRUST
Trusted in Thousands of Everyday Routines
Across India, people fold Puretive into simple daily rituals — before sleep, after a long day, during a massage, for skin comfort, for tired legs, as a moment to reset.
That's the trust we care about most: becoming a small, useful part of someone's everyday life.
WHERE WE'RE GOING