Best seller
Post Workout Magnesium Spray
Pain relief on the spot. Sleep on the side.
What's inside
Magnesium + MSM in a topical spray. 4–6 sprays on the sore spot, rub in 60 seconds. Post-workout, desk necks, pre-bed calves.
₹499
100 ml
Modern relief & recovery
Recovery isn't optional.
Hydration, relief, movement and sleep — in formats you'll actually use. Sixty seconds a day.
Zero sugarTopical magnesium + MSMPrepaid · ships in 24 hrs
915mg
sodium per total:e sachet
0g
sugar, in every sachet
60s
spray, rub in, done
Simple routines.Recovery science.Functional formulations.Simple routines.Recovery science.Functional formulations.Simple routines.Recovery science.Functional formulations.Simple routines.Recovery science.Functional formulations.
Functional Formulations
Purpose-built ingredients for everyday needs.
Recovery Focused
Designed around hydration, relief, movement and rest.
Easy Daily Use
Simple formats that fit naturally into your routine.
Targeted Solutions
Each product is built around a clear, specific need.
Made for Real Life
For gym, work, travel, sleep and everything in between.
Modern by Design
Clean, practical products without unnecessary complexity.
categories
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best sellers
Meet the bestsellers.
One job each — relief, hydration, recovery, repair.
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Best seller
Zero sugar
total:e Electrolyte · Lemon
Four electrolytes. Zero sugar.
What's inside
Na 915 · K 228 · Cl 834 · Mg 96 mg per sachet. One sachet in 500 ml. Gym, heat, travel, after party.
₹549
15 × 6 g
The Kit
Day & Night Face Care Routine For Men
Day + night. The full routine.
What's inside
AM Face Cream with SPF + PM Face Gel Repair, paired for a simple two-step skin routine.
₹699
2-step kit
Choose options
Night
PM Face Gel Repair
Overnight recovery, for skin.
What's inside
Seaweed, green tea & hyaluronic acid. Last step of the night routine — cooling, anti-aging, dark-spot care.
₹369
50 g
how it works
Sweat. Spray. Slay.
01
Sweat
The gym, the commute, the day. Do the work.
02
Spray
4–6 sprays where it hurts. Rub in 60 seconds.
03
Slay
Sleep it off. Wake up ready to go again.
total:routinepain relief · sleep · 100 ml
Post Workout Magnesium Spray
Magnesium + MSM, straight on the sore spot. No pills. No grease. No next-morning limp.
Muscle recoveryPain reliefSleep supportEveryday use
4–6sprays per spot
60Srub in, done
2×daily, post-gym & bed
Supports muscle recovery. Not intended to diagnose, treat or cure any condition.
total:eGym · Heat · Travel · After party
total:e electrolyte drink · lemon
total:e Hydration Mix
Four electrolytes. Zero sugar. One sachet, 500 ml, back in the game.
915Na
228K
834Cl
96Mg
mg per 6 g sachet, as printed on pack
Zero sugarKeto friendlyNon-GMOOnly electrolytes
~₹37 per serve
Sweat. Sip. Slay.
Sweat
Do the work. Lose the salts.
Sip
One sachet, 500 ml. All four back.
Slay
Back tomorrow. No headache tax.
build your total:routine
Two products. Never run out.
Post Workout Magnesium Spray100 ml · ~1 month
₹499
+
Total E Electrolyte Hydration Mix15 sachets · ~15 serves
₹549
The Total Routine Kit
₹1,048
Prepaid · ships in 24–48 hrs · 7-day easy returns
total:routine
Routines.
A spray by the bed. A box on the desk. A refill before you notice you're low.
why total:routine
Modern recovery.
Made routine.
Recovery for real life — hydration, relief, movement and sleep. Built for the conscious Indian: real doses, honest labels, formats that fit the day.
On the label
Every dose printed. No proprietary blends, no fine-print fillers.
On the body
Pain-relief sprays and roll-ons that go where it hurts — not pill organisers.
On repeat
Routine beats intensity. Sixty seconds a day, every day.
who we are
A modern relief & recovery brand, built on routines.
Relief.
Recovery.
Recharge.
Routines.in the wild
Gym, work, travel, sleep. Real Indian days.
Tag @totalroutine
After the 10K
Cool-down
Between sets
Rest day
Match day
Sunday turf
reels
Watch the routine.
Swipe →
0:24 · verified buyer"Post-leg-day ritual, every Tuesday."
0:31 · verified buyer"What's in my run bag: total:e first."
0:18 · verified buyer"How I actually apply it — calves first."
0:42 · verified buyer"The box lives in the gym bag now."
0:27 · verified buyer"Turf at 38°. Halftime sachet."
verified reviews
Rated by people with real lives.
Mg Spray
"Leg day used to write off the next morning. Six sprays on the quads and I'm walking normally by breakfast."
Aakash R. · PuneVerified Customer
total:e
"Lemon, not chemical-lemon. Finally an electrolyte I don't have to force down."
Meher K. · BengaluruVerified Customer
Mg Spray
"Desk neck by 4 pm, every day. Two sprays at lunch has become non-negotiable."
Rohan S. · GurugramVerified Customer
total:e
"Took the box to Goa. 38° and no headache after beach football."
Nikhil D. · MumbaiVerified Customer
Mg Spray
"Spray on the calves before bed. I don't know the science, I know I'm sleeping."
Priya M. · HyderabadVerified Customer
The Kit
"The kit is the first supplement-ish thing I've actually reordered. Twice."
Tanvi A. · New DelhiVerified Customer
total:e
"Carried sachets through a Rajasthan shoot in May. Crew kept asking for them."
Ishaan V. · JaipurVerified Customer
Mg Spray
"Shoulder spray after badminton, twice a week. Simple as that."
Kavya N. · ChennaiVerified Customer
shipping & returns · india
Ordered today. Out the door tomorrow.
Prepaid only. Tracking lands on WhatsApp the moment it ships.
24–48h
dispatch on every order
3–6 days
to most Indian pin codes
7 days
easy returns, unopened
UPI
plus cards & netbanking
as featured in
GQ IndiaMen's HealthVogue IndiaYourStoryMint LoungeHindustan TimesGQ IndiaMen's HealthVogue IndiaYourStoryMint LoungeHindustan TimesGQ IndiaMen's HealthVogue IndiaYourStoryMint LoungeHindustan TimesGQ IndiaMen's HealthVogue IndiaYourStoryMint LoungeHindustan Times
questions
Straight answers.
Anything else — WhatsApp us. A human replies, usually within minutes.
How do I use the Magnesium Spray?
4–6 sprays on the muscle that hurts, rub in for 30–60 seconds. After training or before bed. A mild tingle on first uses is normal; avoid broken skin and wash hands after.
Is total:e really zero sugar?
Yes. Zero sugar, only electrolytes — sodium 915 mg, potassium 228 mg, chloride 834 mg, magnesium 96 mg per sachet, exactly as printed on the box.
How many servings in a box?
15 sachets of 6 g. One sachet in 500 ml of water — pre-workout, post-workout, hot days, travel or after a late night.
Can I use both together?
That's the routine. Sip total:e when you've sweated, spray magnesium where it hurts. Sixty seconds a day.
Do you ship across India? How fast?
Yes. Prepaid orders dispatch within 24–48 hours and reach most pin codes in 3–6 working days. Tracking is sent on WhatsApp.
What is the return policy?
7-day easy returns on unopened items. Message us on WhatsApp with your order number and we'll sort it.
Is this a medicine?
No. total:routine products support recovery and rehydration. They are not intended to diagnose, treat, cure or prevent any condition. Consult a doctor if pregnant, nursing or on medication.
Restock alerts. Drop days. Nothing else.
One email when something's worth knowing.