We believe recovery should be routine.
Work. Training. Travel. Heat. Screens. Stress. Long days. Life takes a toll — total:routine exists to give something back, through simple products that become habits.
Simple products, real jobs.
No complicated routines.
Purpose-built products. No complicated routines.
Not just for athletes. Built around modern Indian life.
Sixty-second formats that fit routines people actually follow.
Recovery works best when it becomes a habit.
Six questions before anything launches.
We start with the everyday problem, understand the routine around it, identify useful ingredients, and build the simplest format that makes sense.
Built by people who care about how products fit into life.
Consumer behaviour, brand building, design, product experience and business.
Formulation, herbal knowledge, personal care, product development and consumer needs.
“We believe the next generation of wellness brands should not ask people to become obsessed with wellness. They should make everyday care simpler. That is what we're building with Total Routine.”
Karan & TrishlaRelief. Recover. Repair. Reset.
Relief where it hurts. Recover what the day takes. Repair what it leaves behind. Reset — sleep and wind-down — is where the routine goes next. Four Rs, one total:routine.
